Ifrit is a boss you need to kill to advance your story quest. Your story quest is denoted by a flaming icon around the ! in your questlog.
Sometimes, it is a bit of a wait for dpsers to queue for this instanced fight.
Gibsauce and I are going to make ourselves available from 6pm until 7PM pst, for the first week of release (every day except Monday) for anyone needing to get this done who has been unable to complete it or find a group.
You do not need to "book in" just log into the game and whisper Hex Estrella or Phobos Prime and we will form a group with you and get it done.
Please have your story questline completed up to the "flamey quest" called "Bowl of Embers". We will use raidcall too, so having access to that would also be a good idea.
If you are not sure what you have to do for the fight, don't worry, we will explain it and answer questions beforehand.
The flamey quests are important because they unlock instances, your chocobo mount, grand company, auction house, materia slotting and many other things of awesome in the game.
Healers and tanks should have no problem making a FC group, or using duty finder.
(You don't have to feel obliged to run it with us if you are a dpser, we just figured it may assist some players in advancing their story line.)
Note to Oceanic Players: we also play Oceanic times if you need us!